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2023 Leaders

The “Heads”

2023 Leaders

Peter Adams, VP Fleet Operations, Ocean Choice International


Captain Peter Adams is a Master Mariner with 20+ years of progressive leadership.  During his sea-going career, he has worked on cruise ships, ferries, and bulk carriers.  Transitioning ashore, Peter has taken various leadership roles in operations, administration and sales in the public, indigenous, and private sectors.  He is presently the VP Fleet Operations for Ocean Choice International where he manages a fleet of offshore factory freezer trawlers harvesting sustainable seafood for the global seafood market.

Ruth Bell Steinhauer, President, Cohen’s Furniture

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Ruth is the President and Co-owner of Cohen's Furniture, which has been serving Newfoundland customers since 1919 with the first store opening in Grand Falls. Cohen's now boasts more than 100 employees in 12 Corporate and 2 Franchise Stores throughout Newfoundland and Labrador. Cohen's and Ruth are well acquainted with Home Again as a proud partner. Cohen's recommends customers to donate their used furniture to Home Again once they've purchased new and Ruth is happy to join the group of Leaders to continue to raise awareness for the furniture bank.

Tina Birmingham, Sr. Architect, Principal, Gibbons Snow Architects

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Tina is a Senior Architect and Co-Owner of Gibbons Snow Architects located in downtown St. John’s.  Tina has been delivering thoughtful and innovative design solutions in the built environment for over 25 years with a focus and expertise in healthcare and environments for aging.  Tina has always felt an acute awareness and responsibility to the human experience demonstrated through her design work and advocacy for social equity.  She has rappelled off high-rise buildings for Easter Seals, lost sleep baking muffins for LIVESTRONG, built Nelson Mandela out of soup cans for CANSTRUCTION, and sold an unthinkable number of Girl Guide cookies in her lifetime.  She looks forward to working with this year’s team of leaders for Heads Without Beds to help raise awareness and financial support for the Home Again Furniture Bank.

Kevin Casey, Sales Coach and Partner, Cal LeGrow Insurance and Financial Group


Not to be confused with Kevin Spacey. Kevin has been an entrepreneur for over 23 years.

He co-founded The IDEA Factory from a basement in 2001 - and grew it to $6M before moving on to be the co-owner of the largest independent commercial insurance brokerage in Atlantic Canada, Cal LeGrow Insurance & Financial Group. But none of that mumbo-jumbo really matters around here, unless he can put his money where his mouth is when fundraising for important causes.

Here’s the money shots:

  • Kissed Richard Simmons all in the name of raising over $220,000 for Breast Cancer
  • Jumping from a tall building for Special Olympics to help raise $53,000.
  • Raised over $230,000 for the 1st Ronald McDonald House in our province.
  • Co-created the Toy Factory events which raised over $520,000 for much-needed causes in our province.
  • On a mission to raise $1,000,000 for the Cal LeGrow Foundation by 2027. Current scoreboard: $383,482.
  • Won the Paul Harris Fellowship Award which is the highest honour in Rotary International.

I’m ready to spend a highly uncomfortable night sleeping in 1 Star Accommodations (⭐️) for a 5 Star Cause (⭐⭐⭐⭐⭐️). And ‘feel’ just a little bit of the harsh reality faced every night by hundreds of people in our province.

Anna Cook, Partner, Cox & Palmer

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Anna Cook is a partner in the St. John’s office of Cox & Palmer. Anna has been growing an extensive and dynamic law practice for twenty years, advising a broad and diverse group of this province’s business community in all areas of business law and in all sectors of the province’s economy.  She is known for strategic, practical, experience-based advice along with her approachable, solution-focused style.  She is a trusted business advisor who is dedicated to our community and the businesses that operate within it.

She has served on numerous boards and committees including the Newfoundland & Labrador Building Owners and Managers Association (BOMA), the Newfoundland & Labrador Employers’ Council, Enactus Memorial (formerly SIFE Memorial), the St. John’s Boys & Girls Club, and the Eating Disorder Foundation of Newfoundland & Labrador.  She is currently serving as Vice Chair of the Board for Opera on the Avalon and sits as part of the executive of the St. John’s Board of Trade.

Outside of the practice of law and her board and committee work, Anna is passionate about rowing and the Royal St. John’s Regatta, where she has been training and rowing competitively for several years.

Anna lives in St. John’s with her husband, two busy daughters and her two golden doodles.

Doug Critch, Strategic Advisor, Genoa Design International


Though born and raised in St. John’s, Doug’s professional career took him to Toronto where he worked for almost ten years. That was followed by almost 20 years in Austin, Texas, before finally returning to Newfoundland in 2018.

Doug has held several senior leadership roles in corporate finance, though he is quick to describe himself as a bean grower (and not a bean counter).

Doug is also no stranger to Home Again Furniture Bank (HAFB). As Strategic Advisor of Genoa Design, a key sponsor of HAFB, Doug has participated in and supported several initiatives for HAFB and is thrilled to again apply his skills and knowledge to help raise funds and awareness for Home Again.